American Rifleman
By Brian Sheetz
10/22/2014
With more than 7 million produced during the past half century, the Ruger 10/22 has firmly established itself as one of the most successful sporting arms of all time.
...it was clear that Bill Ruger not only knew what he liked in firearms but that he had an uncanny knack for knowing what the general public would take to as well. He also had a flair for hiring the brightest engineers in the business. The firm he had co-founded 15 years earlier with Alexander McCormick Sturm had already enjoyed runaway success with other designs, including their first—an equally reliable and economical semi-automatic rimfire pistol—and single-action revolvers. And even though each of those guns was different, their success was predicated on the consistent application of innovative design and efficient manufacturing.
Link
By Brian Sheetz
10/22/2014
With more than 7 million produced during the past half century, the Ruger 10/22 has firmly established itself as one of the most successful sporting arms of all time.
...it was clear that Bill Ruger not only knew what he liked in firearms but that he had an uncanny knack for knowing what the general public would take to as well. He also had a flair for hiring the brightest engineers in the business. The firm he had co-founded 15 years earlier with Alexander McCormick Sturm had already enjoyed runaway success with other designs, including their first—an equally reliable and economical semi-automatic rimfire pistol—and single-action revolvers. And even though each of those guns was different, their success was predicated on the consistent application of innovative design and efficient manufacturing.
Link