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Nikon Discontinuing Riflescope Lines

This is a discussion on Nikon Discontinuing Riflescope Lines within the Optics forums, part of the Firearm Forum category; I’d heard some buzzing the last couple weeks about this, so I called Nikon for myself yesterday. Nikon has discontinued production of all of their ...


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Old November 20th, 2019, 11:29 AM   #1
 
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Nikon Discontinuing Riflescope Lines

I’d heard some buzzing the last couple weeks about this, so I called Nikon for myself yesterday.

Nikon has discontinued production of all of their riflescope lines, and will finish out distribution of existing inventory within a year. I asked what this meant for warranties, and the representative claimed all warranties will be upheld as promised. However, when I asked further - what happens if I need a repair or replacement of a warrantied scope in a certain time after parts and replacement scope inventories have run dry, the response, “we have not been provided that particular information at this time.” - which I interpret as “you’ll be SOL.”



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Old November 20th, 2019, 11:41 AM   #2
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Well, that sucks. They make some good scopes, their spot on software is good as well. I really like their bdc scopes, no telling how many nikons I own. This is disheartening. I know they make and sell tons of scopes, wonder why they are throwing the white flag? Well I guess vortex will be getting my greenbacks more in the future.
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Old November 20th, 2019, 12:08 PM   #3
 
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Companies with "diverse" product offerings are going to be looking at this more and more. I am guessing that while riflescopes seem to be a decent business for them, it is not a major source of their revenue and profits. In fact, I dug around their investor relations page as they are publicly traded in Japan (more on that later) so financials are published. There was no mention of the discontinuing of the riflescope(gun) product line. In fact, while there was mentions on everything from camera to lasers, solid state semi-conductors, there was not one mention of their optics for firearms line, which means that it is small enough to be immaterial. In other words, its not a big part of their business and they see too much risk for the return. I would bet with the media view of guns being pushed, it was a calculated decision to discontinue the product line. Also, Nikon is a multi-national Japanese company and I would bet that the US market was the primary firearm scope market. Just ask yourself what is the Japanese view on firearms and firearm ownership? Yup.

Now, finally, here is where I think the decision was made. It was the SCOTUS ruling allowing Remington to be sued for the Sandy Hook mass shooting. I am sure there was a discussion and the potential liability that they could be sued if their products were ever used in a crime made them step away. If you need further examples, take a look at American Outdoor Brands, the parent company of Smith and Wesson. Well, S&W started buying companies to diversify into multiple outdoor product lines. Now, in an interesting turn of events, the S&W line is going to be divested and spun off from American Outdoor Brands in the wake of the Remington SCOTUS ruling. Its business decisions to protect from liability as well as further corporate gun control.

Its sad. I have one Nikon Monarch riflescope and honestly, it is one of the brightest scopes I own. I also have their Monarch ED spotting scope that I love. I was in the market for some new 10X binoculars and I am going to buy another brand that supports the gun industry.
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Old November 20th, 2019, 01:22 PM   #4
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Reticlelife, Not that I doubt your word but do you have a reference for this? I've been a big fan of Nikon scopes and camera products for many years so I'm sorry to hear they are discontinuing their scope products.

In years past, Chinese made scopes were junk. Things have changed radically and now China makes some excellent optics at half the price of Nikons. No doubt, this has a direct impact on Nikon sales. If you go to Optics Planet's web site, they list dozens of different brands of scopes. Some top end scopes are made in Europe, some are made in the USA, but most are made in China. In other words, competition is fierce so assuming Reticlelife is correct …..it doesn't surprise me to see Nikon getting out of the scope business.
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Old November 20th, 2019, 01:57 PM   #5
 
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Nikon has been very elusive and suppressing with shareholders and camera lens customers about their riflescopes business for a long time. Nikon may not be a flag-waiving anti-hunting company, but many of their camera customers are, and Nikon has pandered to their market, as to be expected of any company. They used to even have anti-hunting campaigns overseas pandering the “shoot photos, not bullets” type lines, and have typically kept their riflescope website very segregated from their main products page. Such we had “Nikonsportoptics.com” separate from “Nikon.com,” with no link-bridge between them. They’ve had immense pressure from their liberal-leaning camera customer base to discontinue supporting hunting via riflescope products. They operate both the Nikon USA Instagram page, as well as Nikon Sport Optics - Nikon USA having nearly 2,000 posts, none of which feature hunting or riflescopes, while the Nikon Sport Optics feed has zero posts... It’s been very parallel to Cerberus group’s ownership of Remington/Bushmaster/DPMS over the years - they own the business unit, they make the scopes, but they don’t particularly parade it around.

Whether this particular decision was prompted by profitability, political climate, or customer-pressure, it’s been made.
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Old November 20th, 2019, 02:57 PM   #6
 
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@Iowegan - I had seen multiple threads on other forums and posts on FB regarding this decision in the last couple of weeks, then made a few phone calls to other FFL’s which distribute Nikon optics, and a couple confirmed their reps letting them know the news - mixed bag there, not 100% widespread news yet I suppose.

Which is why I reached out to Nikon myself.

Anyone interested in confirmation can contact Nikon directly:

Nikon Service & Support:

(800) 645-6687
Press 1 for English
Press 5 for support for other items
Press 3 for Riflescope support

Also, we have similar confirmation from The Truth About Guns blog:

TTAG Nikon is Exiting the Riflescope Business
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Old November 20th, 2019, 04:41 PM   #7
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Reticlelife, Thanks! I did a search on the Internet and all I could find was a few forums that said the same thing as what you posted ….. nothing from Nikon.
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