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This is a discussion on New Ruger Shotgun within the Ruger Shotguns forums, part of the Rifle & Shotgun Forum category; I sent an email to Mike Fifer thru Rugers "ask the CEO" link. I told him I was devistated by the discontinuing of the Red ...


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Old February 9th, 2012, 03:53 AM   #1
 
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New Ruger Shotgun

I sent an email to Mike Fifer thru Rugers "ask the CEO" link. I told him I was devistated by the discontinuing of the Red Label, and to PLEASE tell me they have plans for a new shotgun.

His 2 word response...."We do"


AWESOME!! Let the speculation begin!!!



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Old February 9th, 2012, 04:15 AM   #2
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Well, I can't speculate as to what the gun might be, but I'll tell you what I'd like to see. I would love for Ruger to release a series of O/U shotguns for skeet, sport and hunting at a reasonable price. there are hundreds of choices for semi-automatic shotguns on the market. Browning, Remington, Benelli, Mossberg, CZ, etc. But in the sub-$1000 O/U market, you've really only got Mossberg Silver Reserve and Stoeger. I suppose CZ makes one or two in that price point, but none of them are, in my opinion worth the $499 charged for them. I've held both the Stoeger and the Mossberg SR series and the fit on them is lousy, especially the Stoeger. The metal and wood mating surfaces are just not smooth and clean and the wood looks cheap. On the S/Rs that I've seen, the gold on silver inlays were sloppy and just poorly done in my opinion.

I'd like to see Ruger make a series of maybe 3 O/U shotguns.

Make one a Standard with 26 or 28" barrels depending on the gauge. No frills, just a nice wood stock and blued metal stuff. Then I'd like to see a Hunter with EITHER a wood or synthetic stock and stainless metal stuff. Sort of an 'all-weather' gun if you will. And then make a Sporter model with ported barrels, multiple chokes and an adjustable wood or synthetic stock. This one could be available in blued or stainless. It seems that they could put them in the $599-799 range or so. Judging by Ruger's past performance with their firearms (no experience with their shotguns unfortunately), they would most likely outmatch any of the competition at that price point both in build and quality.
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Old February 15th, 2012, 10:43 AM   #3
 
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It costs more money to make a gun in the USA.
It costs more money to make a gun with 2 barrels than a gun with one.
The Ruger Red Label is a HUNTER model and a bottom rung over under in the class of those type of guns that are worth a penny. Don't compare them too Mossbergs.

Those other guns you mention are all cheap import junk from Turkey.

You need to accept that if you want quality, and made in the USA you need to pony up the money for a gun with 2 barrels. They made them as cheap as they could and they barely come close to competing with browning or beretta. Both of which often cost several hundred to thousands more than a Red Label.

If they could sell there guns for cheaper and make a profit, thats what they would do.

My point is things cost money, and when you want to cheapen to hit a price point that is 30 percent or more lower than your current price, you have to cut in the following areas.
1. Quality of materials
2. Labor


...and that spells TURKEY.
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Old February 15th, 2012, 12:19 PM   #4
 
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Quote:
Originally Posted by heymatthew View Post
I've held both the Stoeger and the Mossberg SR series and the fit on them is lousy, especially the Stoeger. The metal and wood mating surfaces are just not smooth and clean and the wood looks cheap.
I agree with your comments re: the Stoeger fit and finish. Benelli's Franchi line is so good (though I haven't seen one in a few years), I was shocked that they'd let the Stoegers look this bad. They don't feel very solid either. I picked up an O/U while waiting for the paperwork on my LC9. My 1953 Marlin Model 90 felt tighter.

I would like to see a new Red Label too. I was very close to buying one many times in my days as an active clays shooter. There were a few at my club. Nothing flashy; just well built solid guns. I seem to recall that I liked the balance better that some of the Brownings I shot back then.

Last edited by gunaddict826; February 15th, 2012 at 12:24 PM.
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Old February 15th, 2012, 05:05 PM   #5
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Quote:
Originally Posted by BigHink66 View Post
It costs more money to make a gun in the USA.
It costs more money to make a gun with 2 barrels than a gun with one.
The Ruger Red Label is a HUNTER model and a bottom rung over under in the class of those type of guns that are worth a penny. Don't compare them too Mossbergs.

Those other guns you mention are all cheap import junk from Turkey.

You need to accept that if you want quality, and made in the USA you need to pony up the money for a gun with 2 barrels. They made them as cheap as they could and they barely come close to competing with browning or beretta. Both of which often cost several hundred to thousands more than a Red Label.

If they could sell there guns for cheaper and make a profit, thats what they would do.

My point is things cost money, and when you want to cheapen to hit a price point that is 30 percent or more lower than your current price, you have to cut in the following areas.
1. Quality of materials
2. Labor


...and that spells TURKEY.
For one, I wasn't comparing Ruger to any of the other brands. At all. I was explaining my thoughts about the other brands and voicing my opinion about the areas in which I think Ruger could improve on those areas with their own firearm.

After reading your post it does seem that my request for a $600-800 O/U shotgun of the typical Ruger make and finish that we've all come to expect might be slightly ambitious. So I'll say that I'd like to see Ruger break into the $800-1200 market instead. They'd be way less than the Browning Citori and comparable models, but with the Ruger name.

They did it with the SR1911. It's considerably less than many of the other 1911s available and is a very fine firearm. The Mark Series 22 pistols are less than or on par with a lot of competitors but their fit and finish is bar-none above the rest.

I think Ruger could make a more affordable O/U shotgun that would beat the competition and still not break the bank.

Oh, and they wouldn't be outsourcing to TURKEY to do it.

I do agree that my idea was a little "out there". I suppose I was just overzealous. Sigh... One can always dream, right?
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Old February 15th, 2012, 05:13 PM   #6
 
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Spoke to someone within the industry a while back found out some info regarding Ruger's shotgun plans and who they had doing much of the designing. Pretty sure I have a good idea what's coming.
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Old February 15th, 2012, 05:36 PM   #7
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A pump is where its at.
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Old February 18th, 2012, 07:40 AM   #8
 
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I have NO inside info or any particular reason to believe what I think they will offer other than speculation and attention to trends. No maker I know of is introducing new "old world" style guns for mass consumption. Based on Ruger's new rifle, The American, I would think any new shotgun Ruger would introduce would be a modern, single barrel, semi auto or pump along the lines of say the Benelli Nova. I predict lots of polymer, utilitarian functionality, famous Ruger durability and a price equal to or less than the competition. Oh, I forgot, if it is a semi auto I predict it will not be gas operated but inertia operated like the Benelli and the Stoeger.

Last edited by 762X51; February 18th, 2012 at 07:45 AM. Reason: Omission
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Old February 18th, 2012, 07:47 AM   #9
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Ruger has been paying much more attention to the "tactical" market the last few years. With that in mind I imagine it will be a pump or auto loader.
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Old February 18th, 2012, 08:08 AM   #10
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There is a lot that goes into an O/U and I personally don't think Rugers pricing was excessive. You get what you pay for. I picked up a new RL for claybirds and upland shooting 5 years ago and when I mount the gun to my shoulder it is right there. The fit and finish are excellent and I think Ruger got it right. I also feel that the stainless/synthetic version they came out with and fairly quickly discontinued would be excellent for waterfowl hunting in addition to other types of hunting.
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Old February 18th, 2012, 08:30 AM   #11
 
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Old traditionalist me was saddened to see the Red Label bite the dust, even though I never owned one - I was more partial to SKB O/Us. When the Red Label was introduced, there was ready and eager market for an American made O/U. The Red Label made a big splash, indeed, in the shotgun world.

Times sure have changed. SKB bit the dust and now the Red Label. Quality two-barreld bird guns have priced themselves into oblivion and upland bird hunting just ain't what it used to be. How sad.

Yes, I am inclined to agree with speculation that a new Ruger shotgun will be along the lines of the Benelli and tactical in nature with plenty of synthetics. That's where the market has gone. Not saying that's a bad thing, but I can't get too worked up over that kind of pedigree in a gun.

Of course, Ruger has a way of surprising everyone, so who knows what the new Ruger shotgun will be?
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Old February 18th, 2012, 08:48 AM   #12
 
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Quote:
Originally Posted by BlkHawk73 View Post
Spoke to someone within the industry a while back found out some info regarding Ruger's shotgun plans and who they had doing much of the designing. Pretty sure I have a good idea what's coming.
c'mon man! thats it... please share the info if your gonna say that.
my kids do that "i know a secret" to each other until one pops the other...
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Old February 18th, 2012, 08:52 AM   #13
 
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I agree with Hink, they should drop the O/U. The auto or even the pump is much more versatile, from clays to deer, an auto is the gold. Ruger might have some learning to do, the shotgun crowd is a strange one.
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Old February 18th, 2012, 09:15 AM   #14
 
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Good thing I already own a Red Label 12 gauge.

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Old February 18th, 2012, 12:18 PM   #15
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Originally Posted by JERGENSEN View Post
Good thing I already own a Red Label 12 gauge.

I hate you. And I mean that in the nicest, most sincerely jealous way possible. Wish I could get my hands on one of those...
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