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Ruger Red Label

This is a discussion on Ruger Red Label within the Ruger Shotguns forums, part of the Rifle & Shotgun Forum category; I have a red label that my dad got me when I was about 10 years old, I've had it for about 20 years. It ...


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Old September 19th, 2016, 08:16 PM   #1
 
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Ruger Red Label

I have a red label that my dad got me when I was about 10 years old, I've had it for about 20 years. It is the only on I've seen that actually has a red label under the grip. Does anyone have another one with a red label? I've searched the Internet and I can't find any. Thanks.



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Old September 20th, 2016, 11:03 AM   #2
 
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I bought mine new in 1988 and it has the "red label" on the grip cap. I have shot several thousand rounds through it over the years, and it still looks like new. Love the gun.
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Old September 20th, 2016, 01:13 PM   #3
 
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Welcome from California's High Desert and to the forum. Answers are found here.
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Old September 23rd, 2016, 05:10 PM   #4
 
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Yes I have 5 Red Labels and 2 have the red emblem. They are both made before 1985. I think they went to a black eagle late 80's or early 90's.
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Old September 23rd, 2016, 06:08 PM   #5
 
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Good shotgun.
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Old September 27th, 2016, 12:42 PM   #6
 
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love my Red Lable

bring back an expanded line more options more sales
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Old September 27th, 2016, 02:46 PM   #7
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bring back an expanded line more options more sales
I dunno. The Red Label got the plug pulled the first time around when there were a lot of options - 28, 20 and 12 gauge, pistol grip and English stocks, different barrel lengths, engraved models, etc. Problem was the MSRP hit $2K and that's Browning and Berretta territory. No matter how good the RL was the market wasn't there for a Ruger shotgun with a MSRP of two grand.

The next reincarnation of the RL hit the streets at $1K and sales seemed pretty solid. But the reality is it costs too much to build a good (let alone a great) O/U here in the US and as the price inched up the sales tapered off until Ruger realized they were tilting at windmills to try to make a good American-made O/U and keep the price down close to what folks seemed willing pay. So they pulled the plug again.

I don't think it had much to do with a lack of options rather the margins just weren't there. Ruger is a smartly run company with an eye on the bottom line and shareholder value and it made more sense to put their resources into making more profitable products. Products that can be assembled in minutes not hours. With Ruger you never say never but I don't expect we'll ever see the Red Label make another comeback.
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Old December 7th, 2016, 05:24 AM   #8
 
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Quote:
Originally Posted by MCC9 View Post
I have a red label that my dad got me when I was about 10 years old, I've had it for about 20 years. It is the only on I've seen that actually has a red label under the grip. Does anyone have another one with a red label? I've searched the Internet and I can't find any. Thanks.
Yep very familiar story. I got mine from my father in the late 80's as well. The thing I have that I have not seen is the red label case. Here is a picture:

Edit: sorry my post count is not high enough to post a link let. Let me know if you want to see it and I will DM you a link

I am new to the forum but obviously not new to Ruger or firearms. I also had an 80's Ruger 270 which I sold like a fool. God I miss that gun and the reason I have a never sell a gun again policy.
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Old December 8th, 2016, 10:09 AM   #9
 
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Mine's a Red Label 20 Ga.,but then I bought mine when the 20s were first offered,sometime in the 70s I believe. I now can only use it for pheasants as it has fixed full and modified chokes. I am thinking about have it tubed though.
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Old December 9th, 2016, 10:04 AM   #10
 
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Ok now that my post count is higher lets try this picture thing again.

https://goo.gl/photos/TYh52h7Pudbwx1zQA
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