Originally Posted by chief big nuts
bring back an expanded line more options more sales
I dunno. The Red Label got the plug pulled the first time around when there were a lot of options - 28, 20 and 12 gauge, pistol grip and English stocks, different barrel lengths, engraved models, etc. Problem was the MSRP hit $2K and that's Browning and Berretta territory. No matter how good the RL was the market wasn't there for a Ruger shotgun with a MSRP of two grand.
The next reincarnation of the RL hit the streets at $1K and sales seemed pretty solid. But the reality is it costs too much to build a good (let alone a great) O/U here in the US and as the price inched up the sales tapered off until Ruger realized they were tilting at windmills to try to make a good American-made O/U and keep the price down close to what folks seemed willing pay. So they pulled the plug again.
I don't think it had much to do with a lack of options rather the margins just weren't there. Ruger is a smartly run company with an eye on the bottom line and shareholder value and it made more sense to put their resources into making more profitable products. Products that can be assembled in minutes not hours. With Ruger you never say never but I don't expect we'll ever see the Red Label make another comeback.